Promotion Strategy – Push and Pull Marketing Strategy

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For an entrepreneur or a business owner, to successfully run and grow his or her business. He or she needs to master the 4ps of marketing. These 4ps include price, place, products, and promotion. However, many businesses today are struggling to promote their brands and organization. This is because most of these brands and business owners don’t actually have a good strategy. To run and promote their brands, some don’t even have a business goal, to say the least. Notwithstanding, we will be discussing promotion strategy and everything you need to know about it.

Promotion Strategy - Push and Pull Marketing Strategy

What is a Promotion Strategy? This refers to the plan, objectives, and methods. To influence and persuade people about your business products and services. And also, to generate more revenues for your business growth. For a promotion strategy to be more effective, you need to make actionable and realistic plans for your business. Also, the 4ps of marketing as earlier stated should be effectively implemented. Furthermore, a promotion strategy in marketing helps you as a business owner. To drive more traffic to your firm, you also get to create awareness about your brands. And also, you get to compete in the business world with top market owners.

What is Pull Strategy?

Pull strategy is can also be known as pull promotional strategy. It is the process by which an organization tries to increase the demand for their products by pulling customers to their products. The main goal or aim of this strategy is to make customers actively seek their services or products. Furthermore, this strategy helps to establish direct contact with your customers. Also, it helps to increase your product acceptance in the market world. Examples of using pull marketing strategy are Social media network, mouth to mouth, Advertising, email marketing, and much more.

What is a Push Strategy?

The Push Strategy can also be known as the Push promotion strategy. This, however, involves the process by which a business owner tries to take or push their products or services to their customers. Most business owners, use this method to make their products gain exposure in the market world. Examples of push marketing strategy are Direct selling to customers, point of sales display, trade show promotion, etc. However, most companies and firms utilize the pull and push strategy in their business promotion.

 Promotion Strategy Examples

Promotion strategy, is a key and vital element to promote your business. Meanwhile, here are some promotion strategy examples:

  • Social Media marketing:  using your social media platforms like your Twitter, Instagram, or Facebook. Promoting your business product or services is a great way to achieve your business plans more effectively.
  • Content Marketing: you can drive more traffic to your business by adding values first to your customers. This helps to build trust and a good relationship between you and your customers.  For instance, if you are a restaurant owner, you can start by giving your customers tips on nutrition and the need for a properly balanced diet.
  • Email Marketing: This is any vital way you can, promote your sales and generate more revenues. Customers that mail you to get, products should be attended to and not ignored. Create your email addresses, with the people who are interested in your business products and service.
  • Influencer marketing:  you can also promote your business by working with top influencers. This can, however, give you an opportunity. To reach thousands of potential customers for your business.

Another promotion strategy example is promotion through Discounts. The truth is that when you give discounts to your customers from the products or services you render. It will definitely, make them want to pay fully for your products or services the next time.

Cross Promotion Strategy

Cross-promotion strategy deals with expanding the market reach of your products or service. It entails, a partnership between two companies or firms to promote each other products. For instance, if you’re in the fashion business and you need more customers. You can actually partner with someone that is also in the fashion business. Thereby, you can both grow and generate revenue. However, to start cross-promotion you need to set a defined goal, choose the right partner, and select the right platform for promotion.

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