LinkedIn ads help you grow your business reach a powerful professional audience not just only LinkedIn members are an influencer. However, they also have two times the Buying power of the average web crowd with the recent update on the LinkedIn ads. Campaign Managers have a few new tools to the LinkedIn marketer toolbox which gives a sharper targeting tools option. Which makes a switch to objective-based advertising which means advertisers can now run campaigns of their field.
LinkedIn ads allow brand awareness, lead generation or engagement with different types of ads available for a platform. However, the service solutions that let you launch a campaign in minutes with your budget. Also, you can choose clicks or impressions and also stop your ads at any time using a Campaign Manager. The LinkedIn advertising platform supports Campaign Managers who are Sponsored Content, Sponsored InMail and Text Ads. Also, Dynamic Ads are available through account Managed advertising which allows you to Partner with a dedicated LinkedIn team to create.
How much do ads cost on LinkedIn?
Social media is one of the best platforms to advertise your business such as LinkedIn due to its popularity. However, this is a great platform to help you gain brand awareness and earn new leads using ads. Also, LinkedIn allows your business to customize its ads spend and bids which makes costs vary from advertiser to advertiser. On average, most companies pay $5.26 per click and $6.59 per 1000 impressions when advertising on LinkedIn. However, LinkedIn requires companies to bid a minimum of $2 for cost-per-click (CPC) and cost-per-impression (CPM) campaigns. Also, on average Businesses Pay $5.26 per click and $6.59 per 1000 impressions with $0.80 per send for sponsored LinkedIn campaigns.
How do I promote my ad on LinkedIn?
Having LinkedIn ads is possible with the Right Tools and still not get the best result which you have to promote and get a better result. However, choose a Self-Service Campaigns which makes it quick and easy to get on a self-service campaign with Text Ads and content. However, you need to get on with Campaign Manager which is the hub of your LinkedIn advertising activity. Where you will find detailed results of your ad performance including the Demographics of members. Who clicked on your ads and engagement with sponsored content and many more.
LinkedIn ads give you the biggest advantage of advertising on LinkedIn is being able to target based on self-information by choosing criteria. However, enable Audience Expansion to let LinkedIn’s algorithm to find and target similar audiences to on that you specified on.