One of the most popular and most used services and products by Google by Business owners and Organizations to enable their products and services to get to their targeted customers is Google Ads. You will agree with me that, Google has several products and Services to enable Merchant to promote and grow their businesses. However, this particular service is one of the most notable and outstanding services that can be used by both Small and Large Business owners across the world. What is Google Ads? This is an online advertising service for businesses to promote their products and services on Google search, YouTube, and other sites online. It was formerly known as Google AdWords and Google AdWords Express before it was rebranded and changed to Google Ads.
Furthermore, Google AdWords makes a business can showcase its unique products and services to the whole world. Thereby, enabling customers searching for your product or services to reach and connect with you. Google Ads can also help to drive more traffic to your site, increase visits to your store and get more calls to your business and brand. You can promote and build your business globally or you can stay local. Nevertheless, it also helps to manage and estimate your budget. This means that, with Google Ads, you can display and advertise your business based on your estimated budget and also get a good result. They are willing to work with your budget, no minimum spend requirement, and no required contract length. You can stop your ads anytime and any day. However, note that; certain factors might affect the cost of click or call.
Types Of Google Ads
In this part of the article, we will be discussing the types of Google Ads. There are three main types of ads and these ads include; Search Network campaigns, Display Network campaigns, and Video Campaigns. Below is a short overview of each of the mentioned Google Ads.
- Search Network Campaigns – This type of ads is mainly in text form and these can be shown on Google search results page when people are searching for your business product or services. Orservices and products similar to yours.
- Display Network Campaigns – This Google Ads contains mainly image; these ads appear on website and apps that your customers visit.
- Video Campaigns – As the name implies, this ad is usually a 6- or 15-seconds videos and you can find these ads during, after or right before a YouTube content.
How Do I Start Advertising On Google?
To start advertising on Google, you will need to sign Up for an Ads account. However, to create your Google Ads account, you will need an email address and website for your business. But if you don’t have a website, you can still proceed to set Up an account. Simply visit the official website of Google Ads using your device’s web browser.
Then, click on get started and follow the prompt to Sign Up for your account. After you have successfully created an account, start your first campaign on Google. If you are finding it hard to set Up or create your first campaign, you can seek experts from the Google Ads help center. If you already have an account with the service, you can simply log in to your account. Check out the next outline for steps and guidelines to follow to sign in to your account.
Google Ads Sign In
However, you can sign in to your account using your Google email address and password to access your account. In the meantime, you will need a compatible computer with an up-to-date web browser. You will also need a stable and network connection to access your account faster. Here are steps and guidelines to follow;
- Open your device web browser
- Visit the official website
- On the homepage, locate the sign in icon at the top of the page
- Click on it to be redirected to the sign in page
- Enter your Google account email address or Gmail username
- Also, enter your password
Lastly, click on the SIGN IN ICON and you will automatically gain access to your Google AdWords account.
Is There A Google Ads Mobile App?
Yes, there is a Google Ads Mobile app for android and iOS that enables you to stay connected to your Campaign right from your Mobile device anytime and any day. Meanwhile, using the Mobile App is more convenient and easier to use as it enables you to track your ad campaigns in real-time, take action quickly, and many more. The app is free to download into your Android and iOS device from the Google and App Play store. To get started with the Google Ad on your smartphones, download and install the application into your respective devices.